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- [PDF] Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale - Semantic Scholar.
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Are you sure you want to Yes No. Browse by Genre Available eBooks Be the first to like this. Ask Seller a Question. New and growing, Shopper Marketing is one of the hottest trends in marketing today.
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill.
Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice]. Visit Seller's Storefront. Standard and expedited shipping options include shipping and handling costs.
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- Shopper Marketing: How to Increase Purchase Decisions at the Point of….
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We walk into the grocery store in need of a particular…. Coupons, free product with purchase, and money-back guarantees are three effective redemption based promotions that….
Examples include: buy-one-get-one BOGO discounts for registered shoppers e. Controlling Risk Another challenge, for both brands and retailers, is protecting themselves against over-redemption if an in-store promotion proves more popular than expected. Takeaway Most consumer purchase decisions are made in-store, making the retail environment an ideal place to offer complementary cross-sell or buy-one-get-one type redemption promotions.
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